The Redesigned 2023 Toyota Prius Prime is Supremely Efficient and Stylish

2023 Toyota Prius Prime

A comprehensive redesign lifts the 2023 Toyota Prius Prime to a new level of excellence. This iconic plug-in hybrid electric vehicle (PHEV) boasts sleek new styling and a re-engineered chassis, along with a reimagined powertrain that brings a dramatic increase in range and power.

2023 Toyota Prius Prime Details

EV Charging Port

The powertrain of this new Toyota hybrid car is comprised of a 2.0-liter four-cylinder gasoline engine and an electric motor. With up to 44 miles of manufacturer-estimated all-electric driving range and 220 total horsepower, this system almost doubles the power offered by the previous-generation model.

Shifting comes via an electronically controlled continuously variable transmission (ECVT), and the zero to 60 time is a swift 6.6 seconds.

The 2023 Toyota Prius Prime offers three different trim levels. Standard infotainment amenities for the entry-level and midrange trims include wireless smartphone connectivity, a six-speaker sound system, and an eight-inch touchscreen.

The range-topping 2023 Toyota Prius Prime XSE Premium comes outfitted with an even larger 12.3-inch touchscreen and a more powerful eight-speaker JBL® sound system.

Safety and Special Features

All three 2023 Toyota Prius Prime trims come standard with Toyota Safety Senseâ„¢ 3.0. This suite of advanced driver assistance systems includes Lane Departure Alert with Steering Assist, Road Sign Assist, and Full-Speed Dynamic Range Cruise Control.

Options-wise, Traffic Jam Assist offers semi-autonomous, hands-free support at speeds under 25 mph — a big boon in stop-and-go traffic.

Speak to one of our nearby Toyota dealers to learn more about available smart features for this new Toyota vehicle. For example, the already well-equipped 2023 Toyota Prius Prime XSE can be further enhanced with stand-alone options such as a fixed glass roof and the Toyota Digital Key system, which lets you use your smartphone as the car key.

Meanwhile, the 2023 Toyota Prius Prime XSE Premium can be upgraded with first-class special features such as heated rear seats and a solar panel on the roof.

Test-Drive the 2023 Toyota Prius Prime Today

The redesigned 2023 Toyota Prius Prime raises the bar for performance, efficiency, and sophistication in the PHEV segment. Visit the showroom at Zeigler Toyota of Racine today so you can test-drive this phenomenal car and take advantage of our latest Toyota incentives.